September 19, 2020
RAG & BONE X LAURA ASHLEY
Fort Mill, SC (September 15, 2020) — rag & bone and Laura Ashley have partnered on a limited-edition menswear capsule collection for Fall 2020. Bridging Laura Ashley’s signature British heritage and rag & bone’s appreciation for craft and authenticity, the capsule is a curation of classic styles with a twist.
rag & bone’s Fall 2020 collection is rooted in an effortless mix of English-inspired tailoring, American workwear, and functional sport and utility, resulting in a downtown meets uptown edge. Laura Ashley’s iconic floral prints on core rag & bone menswear styles such as the hoodie, tee, and baseball hat bring unexpected character and romantic sensibility to the collection. The archival print, which features sprays of soft red roses against a neutral off-white backdrop, infuses rag & bone’s timeless quality with the romance that has made Laura Ashley a renowned classic and instantly recognizable worldwide.
Crafted in slub terry, the rag & bone hoodie is redefined with Laura Ashley’s all-over floral print and a leather label marking the collaboration. A deconstructed take on the floral is printed across the 100% Peruvian cotton tee, a rag & bone signature. The capsule is complete with a baseball hat featuring a graphic take on the soft floral print. The optimistic print contrasts with rag & bone’s tonal palette featured in the Fall collection, which also includes traditional plaids, new interpretations of camouflage, and bold pops of safety orange and yellow. rag & bone X Laura Ashley is as versatile as it is novel, intended to be mixed and worn in an everyday wardrobe.
“The collaboration brings Laura Ashley’s know-how with prints and creating wearable, collectible pieces, with rag & bone’s subtle twists on classics,” says Penne Cairoli, president of Laura Ashley North America. "Incorporating rag & bone's modern, edgy menswear with the heritage and history of Laura Ashley's iconic floral prints give the collection a downtown feel that's both current and classic."
The rag & bone X Laura Ashley collaboration is now available on rag-bone.com and in select rag & bone stores. The pieces range from $125 for a baseball cap to $150 for a T-shirt and $350 for a hooded sweatshirt.
About Laura Ashley, Inc. - Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.
About rag & bone - Since its origins in New York in 2002, rag & bone has established itself as a critical and commercial success in the international fashion world. Combining English heritage with directional design, the brand has become synonymous with innately wearable clothing that has an edgy yet understated New York aesthetic. rag & bone offers a full range of men’s and women’s ready to wear, denim, accessories, and footwear collections. For additional information, visit www.rag-bone.com.
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