Laura Ashley Partners with Britannica for Basic Bedding
September 29, 2020
LAURA ASHLEY AND BRITANNICA HOME FASHIONS PARTNER TO OFFER A FULL COLLECTION OF BASIC BEDDING
Fort Mill, SC (September 29, 2020) -- Laura Ashley, one of the world’s best-loved fashion, lifestyle, and home furnishings brands, is proud to announce a new licensing partnership with Britannica Home Fashions Inc., a leading force in the home textile industry for over 40 years.
The deal will allow Laura Ashley to grow its basic bedding collection with retailers nationwide and on lauraashleyusa.com. Designed with iconic prints from the Laura Ashley archives, the line of pillows, duvet inserts, mattress pads, and blankets offer options for all sleep styles due to Britannica Home Fashion’s innovative technology.
“Britannica Home Fashions is proud to add the Laura Ashley design and lifestyle esthetic to our family of brands and lifestyle collections. Laura Ashley is unique in its simple beauty and classic patterns, the perfect lifestyle for basic bedding and fashion throws. Our new introductions include bed pillows, comforters, protectors, and blankets, in addition to reversible throws in signature Laura Ashley patterns and colors. We are also planning a home fragrance collection including candles, melting cubes, and gifts. Our down and feather products are RDS certified; and our core Laura Ashley products are Oeko-tex standard 100 certified, bringing this modern lifestyle collection in line with the needs of millennial consumers.”
“Bedding is such a personal choice, and we felt that Laura Ashley had a unique story to tell for those looking for basic bedding with a touch of whimsy,” says Laura Ashley USA President Penne Cairoli. “Partnering with Britannica Home Fashions allows us to offer a wide range of products that speak to the Laura Ashley lifestyle while focusing on quality, innovation, and value.”
The collection just launched on Dillards.com as well as on Laura Ashley’s website. Other national retailers will launch soon.
About Laura Ashley, Inc. - Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories, children’s apparel, and home furnishings and decor. For additional information, visit www.lauraashleyusa.com.
About Britannica Home Fashions, Inc. - Britannica Home Fashions, Inc. has been a leading force in the home textile industry for over 40 years. BHF specializes in fashion and basic bedding, bath, and home décor. Headquartered in the heart of New York City’s Garment District, BHF has offices and strategic partners throughout North America, South America, Asia, and Europe. www.britannicahome.com