Laura Ashley Celebrates 30-Year Partnership with Revman International
September 19, 2020
LAURA ASHLEY CELEBRATES 30-YEAR PARTNERSHIP WITH LICENSEE REVMAN INTERNATIONAL INC.
Fort Mill, SC (September 9, 2019) - Laura Ashley, the British lifestyle company and one of the world’s leading brands in fashion and home furnishings, is honouring a 30-year partnership with Revman International Inc., the company’s fashion bedding partner.
“We value loyalty and long-term relationships with our licensees and Revman has certainly been instrumental in the growth of the company over the last 30 years,” said Laura Ashley USA President Penne Cairoli. “Together, Revman has helped us build an award-winning bedding category that taps into Laura Ashley’s strong heritage while keeping it fresh for today’s modern consumer. ”
Revman International has been a key Laura Ashley licensee since 1989, a year after Richard J. Roman founded the fashion bedding company. Starting in 1982, Roman originally met and worked with Laura Ashley herself, and then continued to work with the Laura Ashley team when he started Revman in 1988.
Inspired by Laura Ashley’s well-known quote, “I don’t like ephemeral things. I like things that last forever.”, Revman has designed a bedding line that is classic and timeless. Having created thousands of bedding options including, quilts, comforters, duvets, shams, and sheets for Laura Ashley over 30 years, several designs are fan favourites and have been so popular they have a history of their own. More than 10 designs have been in the line for more than a decade, while the Sophia bedding enjoyed a twenty-year run before being retired.
“Laura Ashley is one of the best performing brands in home textiles,” said Roman. “It’s a true lifestyle brand that stands the test of time. The rich print archive looked great then, looks great today and will look great tomorrow.”
Awarded the Laura Ashley USA Best Brand Vision in 2019, and Best e-Commerce in 2018, Revman has built a formidable fashion bedding category both in stores and online, including BedBathandBeyond.com, Amazon, Wayfair, LauraAshleyUSA.com, Target.com, Kohls.com, and many other sites. The Laura Ashley bedding collections have also appeared in countless articles, in magazines, and on TV, including USA Today, Romantic Homes, Cottages & Bungalows, and Real Housewives of New York, among others.
About Laura Ashley, Inc.- Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.
About Revman International Inc. - Revman International Inc., a Kaltex company headquartered in New York, is a leading provider of high-quality lifestyle bed and bath products. Revman maintains unique licensing arrangements with an impressive portfolio of internationally recognized designer brands including Nautica, Vera Wang, Tommy Bahama, Ellen DeGeneres, Marimekko and Laura Ashley, among many others. Their products are available through all major levels of retail distribution in the United States as well as retailers in Canada, Mexico, and South America. For more information, please visit www.revman.com.