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Laura Ashley & Urban Outfitters

April 19, 2019

LAURA ASHLEY & URBAN OUTFITTERS

Urban Outfitters Launches Exclusive Fashion Capsule Collection and First Home Line with Laura Ashley

Fort Mill, SC (April 1, 2019) - British lifestyle brand Laura Ashley and Urban Outfitters are expanding on the fan-favourite collaboration and have partnered on a second exclusive capsule collection launching today. Bringing Laura Ashley’s iconic Victorian inspired styles to spring and summer fashion picks, the line will also launch the very first Laura Ashley & Urban Outfitters home collection. 

Instantly recognizable Laura Ashley floral prints are mixed with a romantic twist on the '90s revival, creating a touchstone for the Laura Ashley & Urban Outfitters collection that continues to evolve from the collaboration’s sold-out first release in summer 2018. Those who love the legacy label and shoppers that are just getting familiar with the brand’s history will have plenty to love, thanks to updated silhouettes, on-trend pieces, and Instagram-ready colours and patterns.

Ruffles, puff sleeves, longline prairie silhouettes mixed with an overall romantic mood, high collars, and ultra-feminine details. The collection includes vintage-inspired maxi dresses, a classic Laura Ashley shape that’s become a high-fashion staple. The Laura Ashley & Urban Outfitters release takes the feminine silhouettes closer to the company’s roots and offers it up to a whole new audience. 

The 26-piece collection will consist of dresses, matching sets, bathing suits, and intimates alongside accessories including silky scarfs, bow scrunchies, and a handbag. Standout pieces include the reissued maxi dresses, ultra-trendy bike shorts and cropped tops. Prices range from $44 to $129 USD.

A fresh blue-and-white Romance Toile duvet cover and sheet set with coordinating pillows mark the first addition to home for the Laura Ashley & Urban Outfitters collection, building on the brand’s already-established reputation in home goods. Available in twin, twin XL, full, queen, and king. Prices range from $39 to $129 USD. The home collection is also highlighted by coordinating removable wallpaper in Romance Toile. The wallpaper price is $39/per roll.

The Laura Ashley & Urban Outfitters collection launches Monday, April 1st, in select Urban Outfitters stores across North America and Europe as well as online at urbanoutfitters.com.  

About Laura Ashley, Inc.- Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.

About Urban Outfitters - Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information visit Urban Outfitters at urbanoutfitters.com.