Fort Mill, SC (July 30, 2018) - Laura Ashley, the British lifestyle brand, is announcing an exclusive capsule collection with Urban Outfitters. There's no doubt that the instantly recognizable Laura Ashley florals will bring waves of nostalgia to those who fell in love with Laura Ashley decades ago and anyone just getting acquainted with the legacy brand.
Coinciding with the company's 65th anniversary, the collection bridges Laura Ashley’s long history in textile design and fashion with the current trends in contemporary fashion. With '90s revival a touchstone for the Laura Ashley & Urban Outfitters collection, Laura Ashley will bring back customer-favorite prints with updated silhouettes and ditzy florals, a Laura Ashley signature. In addition, the collection will feature larger-scale modern prints and sun-washed, heirloom palettes - perfect for summer and back-to-school.
The Laura Ashley & Urban Outfitters collection dives into the Laura Ashley archive, bringing iconic prints to fashion, accessories and shoes. The collection will consist of dresses, tops, pants, and a skirt. The assortment will be available alongside accessories including hats, socks, scarves, and a canvas tote. Standout pieces include The Laura Ashley x UO Side Lace Midi Dress, Button Front Mini Dress, Luana Button Down, Leila Kick Flare Pant, and Ashley High Waisted Mini Skirt. Prices range from $19 to $89 USD.
With a new group of shoppers looking through second hand stores and scouring online resale sites for vintage Laura Ashley pieces, the new collection brings the company's greatest hits to a retailer known for giving shoppers trend-driven clothing and accessories they can't find anywhere else.
The Laura Ashley & Urban Outfitters collection launches Monday, July 30th in select Urban Outfitters stores across North America and online at urbanoutfitters.com.