Sales & Offers

Laura Ashley Partners with Creative Home Ideas

January 28, 2015


Fort Mill, S.C. (January 28, 2015) – English lifestyle brand Laura Ashley has partnered with rug manufacturer Creative Home Ideas to launch a line of decorative accent, bath, kitchen and outdoor rugs and mats.

The new collection will offer both classic and contemporary styles in a mix of bold prints and traditional looks designed for generations of Laura Ashley customers. “We are excited to build our business in partnership with Laura Ashley and to incorporate the brand’s signature designs into a beautiful collection of rugs for the home,” said Yaron Shemesh, Executive Vice President for Creative Home.

“Expanding on our existing home furnishings categories,” added Laura Ashley President Penne Cairoli, “the new rug collections will have distinctive, beautifully crafted looks that are both luxurious and affordable.”

The Laura Ashley rug collection will debut in March during New York Home Fashions Market at 295 5th Avenue, Suite 1714. 

About Creative Home Ideas - Creative Home Ideas is a family owned business offering a wide assortment of decorative rugs and mats including accent, bath, kitchen and outdoor. Additionally, they have expanded their design innovation and distribution in the window treatments and decorative pillows categories. CHI has expanded the business to serve many of today’s leading specialty, home improvement and department stores nationwide. Creative Home Ideas is a YMF Company with their warehouse and corporate offices in Edison, N.J. and a sales and design showroom in the heart of the textile industry at 295 5th Avenue in New York City.

About Laura Ashley, Inc. - Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s beloved fashion and home furnishings brands. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion accessories and children’s apparel and a variety of home furnishings and accessories including fashion and basic bed linen, ready-made curtains, and home storage and organization. For additional information, visit

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