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Laura Ashley and Stepping Stones

October 19, 2016

FRILLS AND FINISHING TOUCHES FOR LAURA ASHLEY LITTLE ONES

Laura Ashley and Stepping Stones Introduce New Licensing Partnership

Fort Mill, S.C – Laura Ashley’s smallest customers are about to have more accessories to don. Thanks to a recent licensing partnership between Stepping Stones and Laura Ashley, fall of 2016 will bring a new collection of hair accessories, hosiery, and cold weather accessories in sizes newborn-6X to department and specialty stores. In addition, children’s rainwear is planned for spring 2017 launch.

“We are delighted to offer a new generation of customers more options for head-to-toe dressing. Our new accessories and hosiery collection with Stepping Stones gives moms another reason to choose Laura Ashley,” says Laura Ashley President Penne Cairoli.

The collection includes headbands, hair clips, and hair ties. Delicate head wraps, hair barrettes, and hair elastics inspired by the quintessentially English lifestyle to add charm to little outfits. Novelty caps for infants are beautifully crafted and memorable. Tights, socks, or booty socks (both basic and novelty) are part of the collection to coordinate with classic Laura Ashley infant and girls dresses. 

“This is a natural partnership for us,” says Stepping Stones President Jack Mehani. “We’re excited to be under the Laura Ashley fashion umbrella and look forward to the success of this collection.”

About Laura Ashley, Inc. - Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion and accessories and children’s apparel and a variety of home furnishings and accessories including bed linen, ready-made curtains and mattresses. For additional information, visit www.lauraashleyusa.com.