Fort Mill, SC – Jan. 22 – Laura Ashley, one of the world's best-loved home and lifestyle brands, is marking its 70th anniversary by bringing back a series of prints from across the decades.
Limited-edition collections to be released throughout the year will breathe new life into iconic prints from its 70-year history. These will sit alongside new introductions, reflecting the brand’s ongoing commitment to quality and originality. Heritage prints have been uncovered from the brand’s archive, which holds close to 100,000 pieces of unique artwork, textiles and treasures, all preserved in a salt mine in Cheshire, England.
New introductions include a hero print Tregaron. Inspired by French classical tonal designs, Tregaron features a heroic heron on decorative damask design in wallpaper, cushions and drapery.
Reimagined for modern homes, the brand’s nostalgic Tulips print from the early 90s has been resized and re-coloured in a fresh palette. Developed from a hand-painted gouache design, Tulips was originally launched in three colourways with characteristics of the time such as frilled cushions and patterned lamp shades. The print will be available in wallpaper, bedlinen, and fabric.
The brands’ signature print, Summer Palace has been brought back in the classic eau de nil colourway in bedding and curtains. Originally introduced in 1988, inspired by an antique Edwardian chintzy chair cover, there have been more than 20 colourways produced.
The anniversary collection will also see products re-imagined with iconic patterns such as Josette and Gosford. First released in 2003, Josette was inspired by a sample of antique printed silk held at the Laura Ashley archive, while Gosford evolved from antique painted artwork in the archive.
In late spring, the brand’s hallmark floral designs will continue to evolve. Heritage design Country Roses, which first launched in 1985 as wallpaper and home furnishings, will relaunch as a commemorative mug, tea towel and apron. Rowena, a contemporary small scale floral print will inspire an heirloom inspired quilt, an infant blanket, and a keepsake toddler dress.
Helen Ashmore, Head of Design at Laura Ashley says: “Every moment this year is anchored in the past and present, and rooted in the design heritage that Laura Ashley pioneered across her life. Laura Ashley was a trailblazer and icon, and we are thrilled to continue her legacy through this anniversary year and beyond.”
The anniversary collection will carry the brand’s anniversary stamp, a design featuring part of the iconic bramble that is recognisable from the early brand logo inspired by Mrs. Ashley’s love for wildflowers and British hedgerows. New cushions incorporate the 70th anniversary branding into the design, so they feel like a collector’s item.
The limited-edition collection will be available online at lauraashleyusa.com in a curated Anniversary Shop launching in late February. The brand has planned a calendar of events to celebrate the milestone year, including a series of fashion collaborations.
For more information on the brand’s anniversary year please contact Laura Ashley’s Publicist: email@example.com
ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, and children's apparel. For additional information, visit www.lauraashleyusa.com
ABOUT GORDON BROTHERS
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors, and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.