Sales & Offers

Laura Ashley Launches Interior Paint

January 9, 2023


More than 70 water-based paint colours are now available in the U.S. 

Fort Mill, SC - Laura Ashley, known worldwide for quintessential British style since 1953, just launched a curated fine-quality interior paint collection. 

Available in the United States online at and launching soon on Amazon, the line features more than 70 paint colours in a complimentary palette from deep hues, dusty shades and refreshing neutrals, including rich pigments in whites, greys, blues, greens, yellows, pinks, purples, and a signature red. 

“Interior designers and DIY-ers alike have been requesting a paint collection for years,” says Carolyn D’Angelo, Managing Director, Gordon Brothers Brands and President of Laura Ashley Global. “This was the right time to offer a collection of paint that draws inspiration from the palettes found in Laura Ashley’s iconic prints. The collection beautifully complements the Laura Ashley wallpaper range with matching hues.” 

Mixed-to-order, the high-quality water-based paints come in a Matte Emulsion, which is a sophisticated soft matte finish suitable for interior walls and ceilings, and an Interior Eggshell, which is ideal for mouldings, doors and woodwork, providing a washable and easy-to-maintain surface. 

The Laura Ashley paints are water-based, low odour, and ultra-low in Volatile Organic Compounds (VOCs). The paint is also breathable, allowing moisture to easily flow through the surface to reduce condensation, mould and mildew and ensure a perfect lasting finish. 

Supplied in a recyclable steel can and made in England, the retail price is: Matte Emulsion ($75/1 gallon; $8.00/100ml sample pot), Interior Eggshell ($45/1 quart), and Primer/Undercoat ($35/1 quart).


Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children's apparel and hospitality experiences. For additional information, visit


Since 1903, Gordon Brothers ( has helped lenders, operating executives, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.

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