May 18, 2023
RED BANK, NJ (May 18, 2023) – LowTides Ocean Products, an eco-conscious beach brand, just launched a new collection of beach chairs inspired by the 70th anniversary of the global fashion and lifestyle brand Laura Ashley.
Featuring a mix of iconic Laura Ashley prints on LowTides' high-quality, eco-friendly and amenity-driven beach chairs, the limited-release beach chairs for adults and children are now available on www.lowtidesop.com and www.lauraashleyusa.com, as well as in select retail stores nationwide. This is the second release in the Laura Ashley X LowTides Collection, which builds off their successful introductory launch last summer and the third season for LowTides.
The new collection continues the palette of nautical blues and serene greens in order to mix and match with the first collection. The adult Dune High Backpack Beach Chair is now available in the Sailboats and Palmettos prints, inspired by the Laura Ashley archives and a nod to the picturesque British seaside.
The top-selling Sea Buoy pattern from the previous collection is now available in the adult Sandbar Low Beach Chair, and the popular Sea Turtle pattern seen in the collaboration's kids' beach towel is now on LowTides' bestselling children's Gully Child Beach Chair.
LowTides Co-Founder, Elizabeth Ackmann, says, "We feel honored to be a part of such a celebratory year for a truly timeless and influential fashion empire. Their coastal designs are an inspiration to the classic and nautical style that LowTides presents each year in our collections. The new patterns are a natural flow into the existing line."
"We are thrilled to partner with LowTides on a second collection. The new adult and kids' beach chairs are a great addition to the collaboration's stylish and sustainable beach essentials," adds Penne Cairoli, President of Laura Ashley, Inc. (Americas). "Consumer demand for more environmentally friendly products has grown significantly over the last few years, and LowTides' ocean-saving mission and commitment to quality is something we know resonates with the Laura Ashley customer as well.”
The capsule features 12 designs, including coordinating beach towels, a beach blanket, a beach tote, and beach chairs, with prices ranging from $39.95-$169.99.
About LowTides Ocean Products:
LowTides is a family-owned business committed to upcycling ocean and recycled plastics. To date, the brand has removed 28,000 lbs. from entering the ocean. The Laura Ashley x LowTides Collection, along with their entire line of products, are available on the LowTides website, as well as participating retail stores in Alabama, Connecticut, Delaware, Florida, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia. www.lowtidesop.com
About Laura Ashley
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children's apparel, and hospitality experiences. Gordon Brothers, the global advisory and investment firm, acquired the global Laura Ashley brand, archives and related intellectual property in 2020. For additional information, visit www.lauraashleyusa.com
About Gordon Brothers
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, management teams, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, financing and investment. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to provide maximum liquidity, put assets to their highest and best use and mitigate liabilities. The firm conducts more than $100 billion worth of dispositions and appraisals annually and provides both short- and long-term capital to clients undergoing transformation. Gordon Brothers lends against and invests in brands, real estate, inventory, receivables, machinery, equipment and other assets, both together and individually, to provide clients liquidity solutions beyond its market-leading disposition and appraisal services. The firm is headquartered in Boston, with over 30 offices across five continents.
