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Laura Ashley Partners with the Vernier Watch Company

August 15, 2017

Lifestyle Brand to Expand Women’s Watches and Sunglasses

FORT MILL, S.C. – Laura Ashley, the British lifestyle company and one of the world’s leading brands in fashion and home furnishings, recently teamed with The Vernier Watch Company to create a line of designer watches and fashion sunglasses for women. The line will operate under Hepburn, a new division of Vernier Watch Company, created exclusively for the Laura Ashley brand.

Launching in the third quarter of 2015, the new Laura Ashley collection of watches and fashion sunglasses will be inspired by the heritage brand, encompassing the latest trends seen around the world, and staying true to the company’s rich legacy and designs.

In addition to featuring quintessential Laura Ashley prints and iconic logo, the high quality designer quartz watches will feature iconic designs, Swarovski crystal stones and patterned straps. Drawing upon the definitive Laura Ashley customer as inspiration, the fashion sunglasses will incorporate floral prints, tortoise resin and vivid colored lenses with many stylish frames.

“True to Laura Ashley’s legacy, the new collections will be fashion forward and timeless.” said Vernier Watch Company CEO David Shriqui. “We are excited to work with such a recognizable brand.”

“Increasing our fashion offerings for the Laura Ashley customer is integral to our national lifestyle growth strategy,” said Laura Ashley President Penne Cairoli. “Our strategic partnership with The Vernier Watch Company will help grow our accessories category by offering more products for our loyal customers and those new to the brand.” 

ABOUT THE VERNIER WATCH COMPANY, INC.- Renowned for its private label business, The Vernier Watch Company has been in the watch industry for over 25 years and was a member of the United States Watch Council. David Shriqui originates from a family of long standing watch tradition that spans over four generations. The company is based in New York, NY. http://www.vernierwatches.com/

ABOUT LAURA ASHLEY, INC.- Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion and accessories and children’s apparel and a variety of home furnishings and accessories including bed linen, lighting, ready-made curtains and mattresses. For additional information, visit www.lauraashleyusa.com