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Laura Ashely Launches Editions

March 15, 2018

The New Collection Offers A Modern Take on Florals

Fort Mill, SC -  Laura Ashley, known worldwide for its prints, fashion and home furnishings, is proud to launch the Editions home collection. Designed for trend savvy customers, Editions is inspired by the elegant simplicity of the sixties with an eye-catching, contemporary colour palette of yellows, blues, millennial pink and steel grey.

“Editions is our first collection inspired by millennials,” says Laura Ashley USA President Penne Cairoli. “With focus on items for the bedroom and living room, the Editions collection is the best of Laura Ashley style with a contemporary twist.”

The collection is comprised of stylised products in bold, bright colours and is designed to be different than traditional Laura Ashley collections but with a nod to Laura Ashley’s 65 year history.  Editions spans wallpaper, bedding, and home accessories, all at accessible price points. Offering a single smart fabric and six versatile colour options to choose from, the upholstery is stylish, but also durable. 

The wallpaper, which is all made in the UK, has been given a modern twist as part of the Editions launch. Whilst still paying homage to the floral designs, which Laura Ashley is best known for, the prints feature clean lines and are created to stand alone or together in opposing colorways, The geometric Chevron rug and cushion is inspired by Laura and Bernard Ashley’s early geometric prints that launched the company in 1953. 

About Laura Ashley, Inc. - Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products including women’s fashion and accessories and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com