July 15, 2021
Aerosoles Collaborates with Iconic English Lifestyle Label, Laura Ashley, on Limited-Edition Collection and a Curated “Cottage Shoppe” of Vintage Items
NEW YORK, NY – July 13th, 2021 – Today, contemporary footwear brand, Aerosoles, is proud to announce a special collaboration with British heritage lifestyle brand, Laura Ashley. The capsule, which is available for purchase on aerosoles.com and nordstrom.com, oﬀers a carefully curated assortment of fashion silhouettes with a modern twist - pairing Aerosoles’ vegan materials with Laura Ashley’s nostalgic prints. Aerosoles AWARE x Laura Ashley brings Aerosoles’ refreshed and modern brand positioning to the forefront, providing stylish footwear essentials that women love to wear.
“We’re thrilled to partner with this beloved lifestyle label during such a pivotal moment in Aerosoles’ history,” notes Aerosoles CEO, Alison Bergen. “A collaboration between the brands was a natural ﬁt, celebrating the statement-making mix of Laura Ashley’s legendary archive prints with Aerosoles’ footwear design expertise.”
Pairing the innovative vegan constructions of Aerosoles’ new eco-conscious line, Aerosoles AWARE, with the nostalgia of Laura Ashley’s charming ﬂoral prints, the statement-making designs are thoughtfully crafted and built to last. In line with Aerosoles’ eﬀorts to help create a better planet through a reduced carbon footprint, the capsule utilizes beautiful premium vegan materials, further supporting the brand’s mission for a more sustainable future. In addition, Aerosoles has pledged 1% of collection sales to nonproﬁt organizations vetted by 1% for the Planet - a global movement of purpose driven businesses.
“Creating a footwear collection with Aerosoles is a natural extension for the brand,” notes Penne Cairoli,
President of Laura Ashley USA. “Lending our iconic prints to a fashionable yet wearable and eco-conscious capsule is a perfect ﬁt for our customers who see Laura Ashley as an extension of their personal style.”
In conjunction with this exciting footwear collaboration, Aerosoles has also curated a digital “Cottage Shoppe” of vintage Laura Ashley styles and complementary fashion and home decor pieces. The shoppe’s focus on quality secondhand pieces reinforces Aerosoles’ growing commitment to sustainable practices and encourages mindful shopping. Featured exclusively on aerosoles.com, the Cottage Shoppe presents a fresh take on cottage-inspired romanticism, harmoniously balancing nature and elevated style.
About Aerosoles: Aerosoles are the most comforatable shoes in your closet, redesigned and rebranded for the modern woman. Since 1987, Aerosoles has been dedicated to the science and technology of "feel good" style. With contemporary social strategies, exciting product launches, and innovative partnerships, Aerosoles proves that fashion can be functional and that comfort is cool. Aerosoles currently sells product directly to consumers on aerosoles.com in addition to digitally led distribution with wholesale partners such as Nordstrom.
About Laura Ashley: Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley oﬀers a complete range of lifestyle products, including women’s fashion and accessories, children's apparel, and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.
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