Laura Ashley Launches New Sleepwear Collection

January 16, 2013

Fort Mill, S.C. January 16, 2013 - Laura Ashley, the quintessential English brand recognized around the world, has signed a licensing agreement with Dreamwear, Inc. to create a contemporary sleepwear collection. The Dreamwear design team will produce pajama sets, separates and gowns inspired by the beautiful and colorful prints that customers love and expect from Laura Ashley.

“We are very excited to enter into a partnership with a brand that has such a rich and deep heritage,” says Elliot Franco, President of Dreamwear. “We consider this to be an excellent business opportunity for our company to develop a collection of contemporary sleepwear for the modern woman.”

Laura Ashley President Penne Cairoli says, “Laura Ashley thrives on making our lives and homes more beautiful, and this new sleepwear line will fit perfectly. We are constantly evolving, and Dreamwear is an excellent choice to add a new twist on traditional styles.”

A preview of the Laura Ashley sleepwear collection is planned for May 2013. The full collection will launch in the fall 2013 with retail prices ranging from $20-$50. For more information contact

About Dreamwear, Inc. 
Dreamwear, Inc is a leading women’s lingerie manufacturer (including brands such as Skinnygirl®) dedicated to providing functional and fashionable intimate apparel. With a deep dedication to design, manufacturing, marketing and distribution the company is able to provide its retail partners with the right product at the right time. Dreamwear has a wide selection of branded and private label products and services a large cross-section of retailers throughout North America and beyond.

About Laura Ashley, Inc 
Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 39 licensed product lines in North and South America, ranging from women’s fashion accessories and children’s apparel and a variety of home furnishings and accessories including bedlinen, lighting, ready-made curtains, and custom blinds and shades. For additional information, visit