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March 2, 2023
March 23 (London, UK) – Laura Ashley, one of the world's best-loved home and lifestyle brands, is launching an exclusive range with Baggu.
The brand has teamed up with the reusable bag company to launch a limited-edition collection featuring 13 items adorned in three Laura Ashley prints.
The first print used in the collection is Rhian Daisy, which launched as part of the 1989 Laura Ashley Home Collection. It was inspired by a hand-drawn artwork from the archive, and features bunches of daisies and chrysanthemums with scrolling leaves and stems. The second print is Rowena, a romantic ditsy print featuring a rose bush surrounded by smaller flowers. The final print is inspired by a piece of antique fabric from the archive. Dubbed Crosby Gingham, the design features bouquets of roses with trailing leaves on a vibrant gingham backdrop.
The range includes Baggu’s signature fabric bags in the standard pouch, mini tote, crescent bag, fanny pack and 3D zip set design, alongside a glasses sleeve, laptop sleeve, soft sun hats and packable sun hats.
Carolyn D’Angelo, Senior Managing Director, Gordon Brothers Brands and President of Laura Ashley Global, says: “This is a hugely exciting collaboration for us, and really brings together Laura Ashley’s classic prints with Baggu’s playful style.
“With retail distribution across Europe, North America and Asia, this launch will extend the brand’s global reach and introduce new customers to the brand.”
The range will launch globally on Thursday 2nd March and will be sold in Canada, Japan, Thailand and United States. In the UK, it will be available in FOUND in Bath.
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For further information please contact Laura Ashley’s Press Office: lauraashley@redlionpr.com
ABOUT LAURA ASHLEY
Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children's apparel, and hospitality experiences. For additional information, visit www.lauraashley.com
ABOUT GORDON BROTHERS
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors, and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and investments. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. Gordon Brothers conducts more than $70 billion worth of dispositions and appraisals annually. Gordon Brothers is headquartered in Boston, with over 30 offices across five continents.
ABOUT BAGGU
BAGGU is a California-based brand founded in 2007, best known for its simple & functional design, alongside playful color and prints. BAGGU's commitment to quality, sustainability, and style has garnered a loyal following of customers worldwide.
