Laura Ashley Partners with Multiproduct Designer and Distributor MerchSource
October 9, 2017
Fort Mill, SC – Laura Ashley, one of the world’s leading brands in fashion and home furnishings, has entered into a licensing partnership with MerchSource, an innovative company with an impressive brand portfolio sold at some of the nation’s largest retailers.
MerchSource designs and develops all their product categories from their office headquarters in southern California. Each item developed has been researched by a team who intuitively understands the Laura Ashley customer.
Laura Ashley has selected this leading manufacturer for its innovative products and exceptional design expertise. “Laura Ashley is a brand consumers recognize and trust the world over. MerchSource has proven success within the home décor and giftables categories and understands what consumers expect from Laura Ashley,” said Penne Cairoli, President of Laura Ashley USA.
The partnership will focus on a line of Laura Ashley Gifts for Her that refreshes everyday items with a Laura Ashley twist. The initial product launch will include jewelry holders, trinket trays, flameless candles and other decorative items for home and personal use.
“We’re motivated by the success of such a longstanding brand. Laura Ashley is a key addition to our growing list of licenses but also opens us to a broader target of customers,” said MerchSource Co-Founder Mike Roberts. MerchSource develops retail programs under many owned and licensed brands, including Sharper Image, FAO Swartz and Discovery Channel.
Laura Ashley Gifts for Her, will launch at select retailers in October 2017.
MerchSource ideates, designs, sources and distributes consumer products to the nation’s largest retailers. MerchSource has developed long-standing multi-department retail relationships based around its diverse product line — which includes toys, electronics, home décor and many other categories. From its design and development headquarters in Southern California, MerchSource crafts from-scratch industrial designs and best-in-class packaging. Using its diverse brand portfolio, MerchSource builds successful cross-category programs that can be found throughout major retailers nationwide. With its large-scale Asia operation (with offices in Hong Kong and throughout China), MerchSource is one of the only major retail suppliers to own and control its sourcing capabilities. As a full-service, vertically-integrated supplier, retailers rely on MerchSource as a key vendor and a trusted sourcing partner.
About Laura Ashley, Inc.:
Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion and accessories and children’s apparel and a variety of home furnishings and accessories including bed linen, ready-made curtains and mattresses. For additional information, visit www.lauraashleyusa.com.