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Laura Ashley Launches New Fragrances and the Company's First Men's Cologne

October 1, 2014

Fort Mill, SC - Laura Ashley, the British lifestyle brand known world-wide for its classic prints, fashion and home furnishings, just launched two new fragrances, No1 Noir and No1 Pour Homme , in collaboration with fragrance designer Azzi Glasser.

The new fragrances come on the heels of the hugely popular re-launch of Laura Ashley’s No1 fragrance and retain the spirit and delicate design of the original while adding several new notes and accords. The release of No1 Pour Homme brings Laura Ashley fragrance to men for the very first time while No1 Noir is perfect for women seeking a deeper, richer version of the original No1.

Glasser, who has worked with brands such as Agent Provocateur and Topshop as well as celebrities such as Kylie Minogue, was also the nose behind the re-launch of Laura Ashley’s No1 last year, which modernized the iconic scent that was originally released in the 1980s.

“With the release of No1, Laura Ashley reimagined its iconic fragrance giving our customers a new option for evening,” says Laura Ashley USA President Penne Cairoli. “Now, No1 Pour Homme and No1 Noir bring Laura Ashley’s signature fragrances to a broader audience.”

  • NEW! No1 Pour Homme $52 (50ml) - Available starting in October 2014. Belonging to the aromatic & woody fragrance family, No1 Pour Homme is the first ever Laura Ashley fragrance for men. The scent has a fresh formulation with top notes of Poivre and Elemi, heart notes of Marine Molecules, Oakmoss and Clarysage and a base of Vetivert Java, Sandalwood and Black Musk. This fresh and light fragrance is perfect for any both day and night and makes for a great gift.
  • NEW! No1 Noir $52 (30ml) and $68 (50ml) - Available starting in October 2014.  This floral fragrance incorporates elegant notes of Neroli, Cherry Blossom and Muguet in the heart, with a soft freshness on top of Tangerine and Yuzu enhanced with the warmth of creamy Sandalwood, Cedarwoodoil and a Vanilla Musk accord.  Fresh and feminine with warm spice notes and rich gourmand accords, the fruity and fresh scent is designed for any occasion.

About Laura Ashley, Inc.

Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products  including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit