Laura Ashley Launches eCommerce Site

August 18, 2011

FORT MILL, S.C., (August 16, 2011)­ –Laura Ashley, the quintessential English lifestyle brand, has opened its e-commerce website to U.S. customers today featuring popular licensed products and coveted U.K. fabrics, wallpapers and accessories.

The new www.lauraashley-usa.com e-commerce site will offer U.S. consumers access to the distinct designs represented in the fabrics, wallpapers and decorative accessories designed by its British parent company. In addition, select licensed products are also available for online purchase including bedlinen, lighting, and permanent botanicals and Christening apparel. Laura Ashley plans to continue expanding its current licensed product categories alongside the British mix to allow customers the full range of global products.

Laura Ashley’s unique 56-year heritage gives it a rich archive of designs that inspire a diverse portfolio of classic and contemporary collections for beautiful living. E-commerce will enhance Laura Ashley’s existing distribution channels in the United States, which includes a full range of licensed products sold through a variety of department, specialty and online retailers in North America.

“The new U.S. site is expanding on the success of the U.K. ecommerce operations, which has enjoyed year after year double-digit growth,” said Laura Ashley, Inc. President K.C. Ng. “The uniqueness of product along with the elegance of the fabric and wallpaper collections have been the key to the brand's continued success in the U.K.”
All Laura Ashley products available for sale in the U.S. are featured at www.lauraashley-usa.com. Branded products available at traditional brick-and-mortar stores can be found via the site’s “Where to Buy” feature. Products ordered from www.lauraashley-usa.com will only be deliverable to addresses in the United States.

About Laura Ashley:
Established over 56 years ago in London, Laura Ashley is one of the world’s most loved fashion and home furnishings brands. The company comes from humble beginnings as a young designer named Laura Ashley and her husband began printing textiles from their basement flat. The business took off in 1953, when the headscarves worn by Audrey Hepburn in “Roman Holiday” sparked a trend among young girls. Orders grew quickly for the enterprising couple, selling great quantities to London shops. In the 1960’s, Laura Ashley began making shirts and gardening smocks and later translated them into dresses that became popular worldwide. Retail stores began opening in London and beyond and home furnishings and accessories were added to the line in the 1970’s, making Laura Ashley a complete lifestyle brand.

Today, Laura Ashley brand can be found in thousands of retail doors through North America and continues to sell its name brand products via corporate-owned stores and franchises in over 30 countries.

For a complete list of products sold on at www.lauraashleyusa.com along with photos and retail information, contact marketing@lauraashleyusa.com or visit www.lauraashleyusa.com.

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