Laura Ashley Launches Kitchen and Tabletop Collection
March 12, 2013
Fort Mill, S.C. March 12, 2013 - Laura Ashley, the quintessential English brand recognized around the world, has signed a licensing agreement with Merison Groep BV. to create a contemporary kitchen and tabletop collection. The Merison design team will produce a range of cookware, bakeware, dinnerware, glassware and cutlery that reflects the brand’s fresh twist on classic style.
“We are very excited to enter into a partnership with a brand that has such a rich and deep heritage,” says Michael Moore, CEO of Merison. “We consider this to be an excellent business opportunity for our company to develop a collection inspired by the beautiful and colorful prints that customers love and expect from Laura Ashley.”
Laura Ashley President Penne Cairoli says, “Laura Ashley tabletop is a natural extension for the brand widely recognized for fashion and home furnishings rich with classic, feminine inspiration. The collection transcends generations and lends itself perfectly to bridal registries and gift giving.
The Laura Ashley tabletop collection debuted at the Chicago Housewares Show last week and will be on permanent display in the Hermes-Otto International Showroom at 489 Fifth Avenue in New York. The full collection will launch in fall 2013 with retail prices ranging from $9.99 to $89.99. For more information, contact firstname.lastname@example.org.
Merison was founded in 1896 in the Netherlands and is one of the larger independent companies in Europe involved in sourcing and supplying food and non-food kitchen, table and outdoor products into major retail. Since the 1990’s the company has increasingly specialized in bringing superb brands to market including, amongst others: Jamie Oliver, Laura Ashley, Coca-Cola, Kellogg’s, Campbell’s, The Smurfs and Wedgwood.
About Laura Ashley, Inc.
Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 39 licensed product lines in North and South America, ranging from women’s fashion accessories and children’s apparel and a variety of home furnishings and accessories including bedlinen, lighting, ready-made curtains, and custom blinds and shades. For additional information, visit www.lauraashleyusa.com.