Laura Ashley Signs Kitchen and Beach Categories
May 12, 2014
Fort Mill, S.C. May 12, 2014 - Laura Ashley, the quintessential English lifestyle brand, has partnered with Morgan Home to product a line of kitchen and beach products.
The kitchen collection will include kitchen towels, pot holders, oven mitts, aprons and more and will be available at department stores and specialty stores in late fall 2014. Beach gear and accessories will include towel and tote sets, beach mats, lounge covers and more launching at retail in early 2015.
“We are excited to expand our business by collaborating with one of the world’s best loved brands,” says Noah Gindi principal of Morgan Home. “We are thrilled to be interpreting the brand’s distinct designs into fresh looks for the kitchen and beyond.”
Laura Ashley President Penne Cairoli says, “Kitchen textiles are at the heart of the Laura Ashley brand. Laura Ashley started printing kitchen linens with her husband from their London flat in 1953. We are delighted see new developments that we know our customers will love and appreciate.”
About Morgan Home
Headquartered in Aberdeen, NJ, Morgan Home Fashions is a 4th generation, family owned and operated home textiles company. Having foundations in sourcing, development and design, Morgan Home is regarded as a leader in the home textiles world. Having pioneered bedding, beach, kitchen and bath products for over three decades, Morgan continues to reinvent products within the home category. For more information, or to visit their showroom at 72 Madison Avenue in New York, contact Noah Gindi at Noahg@notra.com.
About Laura Ashley, Inc.
Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley® brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 30 licensed product lines in North and South America, ranging from women’s fashion accessories and children’s apparel and a variety of home furnishings and accessories including fashion and basic bed linen, ready-made curtains, and custom blinds and shades. For additional information, visit www.lauraashleyusa.com.