Llangoed Hall: Hotel of Laura Ashley Treasures


We headed to the stunning Wye Valley to explore Llangoed Hall…


Many years ago Mrs Ashley used to pass a huge run down old castle near Hay-on-Wye in Wales and remark to her husband Bernard what a beautiful hotel it would make, should it be restored. Sadly the old castle (dating back to 1632) wasn’t for sale during this time but a few years after her death the option to purchase it came to fruition. Sir Bernard Ashley seized the opportunity to buy the hotel in memory of Laura and her vision of turning it into a hotel. Bernard overhauled the castle into a destination of spectacular grandeur, today known as Llangoed Hall.

The book of press clippings from when Sir Bernard Ashley got the go-ahead to overhaul the castle still remains at Llangoed Hall today.

Although it no longer belongs to the family, Llangoed Hall can be enjoyed as a luxury 5 star hotel and remains a destination steeped in Ashley family history. Old framed Ashley family photographs rest on the mantelpiece in the games and reading rooms, whilst Jane Ashley’s black and white campaign photos from the 1970’s hang on the walls in certain pockets of the hotel. Perhaps most impressive is the remaining collection of Bernard’s art and antiques. These range from the huge, formal oil portraits by Douglas Stannus Gray and Hermann Dudley Murphy to the pencil sketches by Augustus John and James Cowie.


Just one of the examples of Bernard’s impressive art collection.



Old Laura Ashley photographs and campaign images hang framed in the ladies bathrooms.

Old family photographs: Emma Ashley

On Monday we made the journey from London Paddington to Abergavenny (via Newport) and then up through the hilly Welsh scenery to Llangoed Hall in the valley of the River Wye via taxi. Pulling up outside the hotel is reminiscent of a scene from Downton Abbey. A venue of jaw-dropping beauty, set amongst seventeen acres of Garden and Parkland. It is not too surprising that Llangoed Hotel is a popular wedding venue and occasionally dropped in upon via helicopter for champagne breakfast or afternoon tea by the likes of William Hague, a tradition started by Sir Bernard himself, when he used to travel between Llangoed and his home in Preveranges, France.



Each of the luxury Laura Ashley suites are named after the Ashley family homes, complete with four poster beds, old fashioned retro radios, wifi,complimentary fresh fruit and selection of waters. Many of the rooms have recently been updated but the décor of one of the star suites remains wall to wall Laura Ashley décor…





Llangoed is the perfect spot to soak up some rural Welsh escapism, whilst still having plenty to do; enjoy a river side walk along the River Wye, explore Hay-on-Wye (the town of books) near by, play crocquet or giant chess on the lawn, feed the chickens, cosy up in the reading room with a good book or get to grips with a spot of clay pigeon shooting.

The afternoon tea, served up on their gold rose and butterfly design fine bone china (designed specifically for the hotel) was not only a vision but five star perfection. We recommend it after an exploration of the grounds or a walk across the rambling countryside.

To book a room at Llangoed Hall please visit their website here for more details. Don’t leave the hotel without heading up to the second floor hallway to see a piece of Laura Ashley history; a framed apron by Laura Ashley, one of the very first items she produced for the brand…


Framed Laura Ashley apron

1 comment (Add your own)

1. Vanessa Campos wrote:
Wow! This place looks amazing. I dream of one day visiting this place. Just Beautiful!

Mon, October 14, 2013 @ 4:06 PM

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