We relaunch our iconic Emma scent to mark our 60th Anniversary.
Calling all long-time Laura Ashley fans! Let us cast your mind back to the iconic Emma perfume, designed by Laura Ashley herself in 1984 for her youngest daughter Emma.
As you may already know, this year marks a very exciting milestone for Laura Ashley as we celebrate our 60th Anniversary! What better way to mark this momentous occasion than reissue our highly sought after Emma fragrance?
Reinvented by renowned perfumer Azzi Glasser, Emma has been reformulated with a fresh modern take on the iconic classic. A romantic blend of white flowers, with Gardenia, White Rose, Neroli Blossom and Pansy. The enhanced Emma features top notes of fresh dewy green notes complimented with base notes of precious Patchouli, Oud, Blond Woods, White Amber and creamy Musk.
Prolific perfumer Azzi Glasser’s modern interpretation of this classic scent evokes the happy days we remember of the original Emma scent. With a nod to the original notes and ingredients, which are sadly unavailable today, Azzi used her extensive experience and knowledge of the perfume world to recreate her reworked Emma scent.
Azzi tells us:
"It was important to keep to the original fragrance family character of the Green Floral and replace the older powdery element with a ‘Chypre’. The new Emma fragrance is a ‘Green Floral Chypre’ fresh and floral full of depth with a sensual soft trail that is addictive…"
Emma Fragrance & Emma Fabric (Straw, Camomlile, Amethyst)
We are thrilled to announce the return of Emma, a true classic here at Laura Ashley – now with a fresh modern twist. Will you be wearing the newly re-issued Emma perfume? Or do you remember wearing it the first time around? If so then please share your Emma memories in the comments below… We would love to hear!
Laura Ashley Emma is available online at www.LauraAshleyUSA.com, $38 for 30ml / $46 for 50ml.
Fri, August 23, 2013
by Marketing filed under