Behind the Design: Factory Fly on the Wall
























It isn’t every day that you get an insider’s peek into where our illustrious (and highly regarded) home decorating range gets made. We were lucky enough to be invited to take the full tour (high vis safety bib at the ready!) by our busy team in Wales and can now reveal our factory fly-on-the wall pictures and all the hard work that goes into our products before you see them..

We have been producing our own much loved wallpaper at Texplan in Newtown Wales since Princess Diana first opened it’s doors in 1987.


Princess Diana accompanied by Bernard Ashley at the official opening in 1987.
A beautiful image of Princess Diana still hangs in our reception today.


Intrigued to see where all the magic happens? Read on for the behind the scenes pictures and the facts you never knew. Call it some well informed trivia for when your friends next coo over your Laura Ashley windows and walls…

Wallpaper: Did you know?
Our wallpaper machine prints an average of 60 metres per min. That is just 10 seconds on one roll (10 metres) of wallpaper!

We produce 1.3 million rolls of wallpaper per year. 88% of the production is from our 6 colour screen printer with the balance from our 7 colour gravure printer.




The majority of our wallpaper is screen-printed. This is the process of applying each colour to the paper via pre-engraved screens, each screen denoting a part of the colour of the design. As the paper runs, ink is fed through each engraved screen and the design is transferred onto the paper, each colour is pre dried before the next colour is applied. Also during the printing process the wallpaper is trimmed precisely so that it can be matched when hung. The wallpaper is then inspected before being batched off in to 10 metre rolls, which is then labelled and wrapped ready for distribution to the stores and warehouse.











































Our printing is environmentally friendly! All paper is sourced from sustainable and renewable forests in Finland (on this basis we have PEFC accreditation). Our water based inks are sourced from Holland in addition to recent investment in a new energy efficient screen printer.

To view our current season wallpaper click here.

1 comment (Add your own)

1. Kelsey wrote:
Wow. How things are produced is always so fascinating to me. Thanks for sharing! And the princess Diana picture is amazing.

Fri, March 16, 2012 @ 10:49 PM

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